Journal #4

1) My eye is first drawn to her face; her eyes, the fact that there’s a butterfly just sitting in her nose. My attention is drawn there first because it’s unusual, so I want to know why she has that butterfly there, why she’s looking so serious. Unlike the second ad, my attention is first drawn to her pose, she seems victorious and happy, she has a wide smile and she’s flexing her right arm, holding her head high. My attention is drawn there because she’s in the middle, in the spotlight, plus I want to know why she seems so triumphant.

2) There’s absolutely nothing in the background – just a plain dark background that contrasts with the light/bright colors she brings, sending all the attention to her and to the text in the ad. In the second ad there’s just a bright light gray background, which contrasts with the color of her skin, her dress, and the text, giving the same effect the first background does.

3) The ad does have text speaking of changing –metamorphosis- from a child to a young adult, which explains the butterfly in her nose, saying that milk helps one grow. The colors that stand out are the purple in the butterfly (Causing it to stand out), her white shirt matching her white milk moustache. Most of the text is black, contrasting with her clothes, but complementing the background color. In the second ad, the pink/red of her dress stands out, her skin color stands out, and the black of the text, all of these contrast with the background.

4) The model featured for the ad is a young girl called Amanda Bynes, an American child actress (she used to have a show on Nickelodeon called The Amanda Show), she’s blonde and has green eyes. Even though she is upper-class she looks like the average teen in this ad. The audience meant for this ad probably is for young adults and teenagers since her show aired when kids from my generation were younger, making us familiar with her character. Also this ad could also be meant for parents, since this ad talks about growing up and changing for the best; parents always want the best for their kids. The second ad features a Hispanic-looking woman who –apparently- was a contestant in a show called “The Biggest Loser” (a show in which contestants compete to see who loses the most weight), supporting the text that indicates that milk helps one be thin and stay thin. This woman, Ali, represents an average woman who lost weight, letting her case apply to any average woman who feels the need to lose some pounds.

5) Since Amanda Bynes is a child star, people are more likely to believe that she’s grown in the sense that the ad stuggests (“grow beautiful inside and out”), especially when one is able to compare her persona now to back when she had “The Amanda Show.” She looks serious in this ad, while in her show she used to be a very comical and goofy character; she looks straight into the camera, looking slightly confident yet unsure (like most teens feel while growing up), and she looks mature. Her hair looks a little disheveled, yet it’s a look that a lot of young women have adapter, giving the audience the idea that Amanda is “just like you.” In the second ad, Ali looks like an average woman, short black hair, slightly tan skin, and average height – yet she looks triumphant. On the bottom right corner of the ad one is able to see a picture of her before “The Biggest Loser” contest, then the text on the side supports that milk indeed did help her lose weight and get fit. Weight is a big problem with today’s society, and especially women because they feel the pressure to look like every other model looks, and more and more women fall into this; now in this ad you have Ali who looks great and claims that milk helped her get there, which is very appealing to the masses.

6) This ad has a pretty blonde girl, yet she doesn’t look silly or goofy like people play out blondes to be (dumb blondes), she looks mature and grown-up. I found this ad online, but I can be found mostly on magazines such a Cosmogirl, etc. It’s intended for young audiences who are in the process of growing up. The second ad features an average woman, again using the “just like you” factor. She looks happy because she’s lost a large amount of weight and wants you to know that you can too because of milk. Again, I found this ad online but I can be found mostly on health related magazines. This ad is definitely for people who want a slimmer figure.

7) This ad is about how milk helped her grow up and mature, so they show her in a way in which she looks feminine, yet not very sexual. She looks grown-up and focused as a young woman. The ad speaks of being beautiful, which is something most women will like to achieve, or become. The second ad is about how milk helped her slim down in a healthy manner while building muscle as well. She’s wearing a dress and heels, showing she’s a feminine woman in her early 30’s, yet she’s flexing her right arm, proving that she has muscle and the protein in milked helped her achieve so.

8) This ad doesn’t really show anything about sexuality; although you could say that from her pose and glare, she seems secure and not promiscuous at all. The second ad doesn’t show anything about sexuality either, it just shows that she’s her own persona, and she’s proud of herself for getting where she is. She’s in a dress and heels, showing some femininity, but no promiscuity or sexual innuendo at all.

9) The creators of this ad are using Amanda Bynes as an example of a girl who’s growing into womanhood by putting the butterfly there (Exemplifying metamorphosis) and mentioning her old TV sitcom, “The Amanda Show.” On the second ad, the creators are using Ali as an example of a woman who’s living the healthy lifestyle, eating healthy food, and drinking healthy drinks, and using the picture of her before “The Biggest Loser” as an example of how milk can help you get fit and healthy.

10) The intended audience is young girls who are going through the same phase, and parents who want their teenage girls to grow up right. She is looking directly to the camera (to the audience) almost as if she’s talking to you, telling you her story, which has been written in the text right under her. The intended audience for the second ad is women who are seeking for hope, that they can lose weight, and even men too (because women aren’t the only ones with weight problems!). She looks victorious, smiling, posing strongly, telling you that if she could do it, you can too!